Sian Baldwin

Product designer

With 6 years experience leading the end-to-end process, I am a competent generalist with a passion to innovate and drive positive change for the customer and business.

Case studies

Unibuddy Community

Increasing conversion by 20% for universities through Student Matching - an MVP aimed at reducing “summer melt” by helping offer holder students to foster a sense of belonging to the university.

British Airways

Increasing upsell by 5% and driving revenue through inspiring customers to fly premium with British Airways, by experimenting with data-driven hypothesis and user-centric solutions.