Product design generalist
A competent generalist with 7 years experience driving positive change for the customer and business.
Case studies
Unibuddy Community
Increasing conversion by 20% for universities through Student Matching - an MVP aimed at reducing “summer melt” by helping offer holder students to foster a sense of belonging to the university.
British Airways
Increasing upsell by 5% and driving revenue through inspiring customers to fly premium with British Airways, by experimenting with data-driven hypothesis and user-centric solutions.
Nectar homepage redesign
Enhancing the Nectar homepage to create a personalised, joyful, rewarding and transparent welcome to Nectar.
Conceptualising the future of Nectar Partner UX/UI
Setting the vision and strategic direction for improving the future of customers collecting and spending Nectar points with Partner brands.